Friday, 20 February 2009

Cosmetic Dentistry Statistics - Facts and Figures

According to a 2007 survey commissioned by the American Academy of Cosmetic Dentistry (AACD), the demand for cosmetic dental treatment is growing each year. The yearly revenue brought in by cosmetic dentistry services like teeth whitening, dental veneers, and dental bonding is projected at an average of half a million dollars per dental practice. But exactly who is investing in cosmetic dentistry services? More importantly, will the market for cosmetic dentistry treatment continue to expand given the current economic conditions?

Cosmetic Dentistry and Gender

According to AACD data from member dentists, one third (approximately 33 percent) of cosmetic dentistry patients are male, meaning that the majority (two thirds) of patients seeking cosmetic dental treatment are female.

Age Distribution

AACD survey data shows that the majority of cosmetic dentistry patients (51 percent) are between 41 and 60 years of age. Men and women under the age of 30 constitute approximately 20 percent of cosmetic dentistry patients, and men and women over the age of 60 make up just 11 percent of the total number of patients seeking cosmetic dentistry treatment.

Cosmetic Dentistry Revenue - What treatments do patients spend their money on?

You might be surprised by the breakdown of cosmetic dentistry revenue. AACD data shows that in 2006, cosmetic dentistry patients spent the most money on dental bonding (383 million dollars) rather than high profile treatments like teeth whitening.

The survey also noted that the average cosmetic dentistry patient spent a total of $5,000-6,000 at their dentist's office.

Top 5 Cosmetic Dentistry Procedures by Revenue

As part of the survey, member dentists were asked to report the number of cosmetic dentistry procedures performed at their office in 2006 and the revenue received from each treatment. Here is a list of the top 5 revenue earning cosmetic dentistry procedures across the nation:

1) Dental Bonding (Posterior) - An estimated 2.63 million procedures are performed annually, total revenue of $383 million
2) Veneers - An estimated 599,000 procedures performed annually, total revenue of $371.9 million
3) Dental Bonding (Anterior) - An estimated 1.3 million procedures are performed annually, total revenue of $238 million
4) Dental Inlays/Onlays - An estimated 466,000 procedures are performed annually, total revenue of $183 million
5) Dental Implants - An estimated 149,000 procedures are performed annually, total revenue of $144 million

Will Cosmetic Dentistry Revenue Continue to Rise?

All signs point to yes. From 2005 to 2006, the average dental practice saw an increase of nearly 15 percent in revenue from cosmetic dentistry services. Those same member dentists predicted further revenue increases of 11 percent in 2007.

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